Peeks Global
Vienna rooftops at dusk with the spire of St. Stephen’s Cathedral against the evening sky

Europe, one market at a time.

Research shows where to go. Peeks Global helps you get there.

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From New York, Europe looks like one market

On a board slide, Europe fits into a single box with a single revenue target. In practice, it comprises distinct markets with different buying habits and competitive conditions. Decisions made early in an expansion, including choosing the first market and selecting commercial partners, can shape a company's opportunities for years. Understanding those differences before making commitments is essential.

Some of the costliest details are not immediately apparent in conventional market research. In Austria, for example, terminating a commercial agency agreement may trigger a statutory compensation payment if certain legal conditions are met. Under Austrian commercial agency law, this compensation can reach up to one year's average remuneration and generally cannot be waived in advance.

Peeks Global helps companies identify such commercial and regulatory risks, working with local legal and regulatory specialists where necessary, before making commitments that may later prove difficult or costly to reverse.

Each commitment waits for its evidence

International expansions tend to be more challenging where commitments run ahead of proof. A distributor appointed before pricing is tested can result in unfavorable commercial terms. Similarly, hiring employees or establishing a local presence before confirming a viable sales strategy can create unnecessary costs and obligations.

Peeks Global's service offerings address these challenges throughout the market entry process, including assessing demand and developing an entry strategy and identifying commercial partners, building sales channels and supporting implementation on the ground. Each service builds on market evidence and is coordinated with the others, helping companies make informed decisions as their expansion progresses. Some clients engage us throughout the process, while others seek assistance with a particular stage or challenge.

  1. A consultant interviewing a business buyer across a small table in a bright Vienna office

    Market Assessment & Validation

    Assess market demand, customer needs, and competitive conditions through research and engagement with potential buyers before making significant financial commitments.
  2. Two people pointing at a map of Europe on a meeting table beside pricing sheets and notes

    Market Entry Strategy

    Develop a coordinated entry strategy covering market selection, target customers, competitive positioning, pricing, and expansion priorities.
  3. Two business people shaking hands across a table with product samples and an agreement

    Commercial Partner Search

    Identify and evaluate potential distributors, resellers, and commercial partners based on their market access and suitability for our client’s expansion strategy.
  4. A salesperson speaking with visitors at a white stand in a busy trade fair hall

    Sales Channel Development

    Develop sales and distribution channels suited to local purchasing behavior, helping convert initial market opportunities into sustainable commercial growth.
  5. A small team setting up a new office in Vienna while a manager reviews documents with an adviser

    Implementation Support

    Support the practical execution of your market entry plan coordinating local partners with the help of local legal and tax advisors throughout the launch process.

Opportunity, seen early

Looking down from the tower of St. Stephen’s Cathedral over its patterned tile roof and the streets of Vienna

Peeks Global takes its name from that first glimpse of an opportunity. Our research is built to earn that early view, and our commercial team turns it into a position you can hold.

One team, accountable for the result

From market assessment through launch, Peeks Global maintains oversight and coordination, ensuring that research findings and strategic decisions guide every stage of the expansion.

Lower Manhattan skyline seen across the Hudson River
A pedestrian crossing a sunlit square beside the Vienna State Opera

New York and Vienna, working as one

Our New York office provides a direct point of contact for US-based clients, while our Vienna office serves as the firm's European base, supporting market research, customer engagement, and commercial partner development, particularly across Germany, Austria, and Switzerland. Working across both locations allows Peeks Global to combine close client communication with direct access to European markets and business networks.